在录像带店工作的店员艾德（马修·麦康纳 Matthew McConaughey 饰）是一个普通的不能再普通的三十岁男人，就连他自己也想象不到，有一天，自己竟然成为了家喻户晓的电视名人。原来，电视台节目总监辛西娅（艾伦·德詹尼丝 Ellen DeGeneres 饰）的事业遭遇了滑铁卢，日渐低迷的收视率让她的职位受到了巨大的威胁，在这个节骨眼上，她决定制作一档二十四小时连续放送的大型真人秀节目，而节目的主人公正是艾德。 很快，艾德的名字便响彻了大江南北，名声和利益接踵而至，让一向不引人注目的艾德尝尽了一夜成名的梦幻滋味。然而，随着时间的推移，艾德发现自己的出名带来的并不只是美好的一面，渐渐显露出的贪婪的人心和无处不在的监视和束缚让他开始想要回到曾经简单快乐自由自在的生活中去。
Lewis returns to Oxford after several years absence and is reluctantly assigned by his new boss, DCS Innocent, to the murder of an Oxford mathematics student who was shot while participating in a sleep study. The key-code used to access the sleep lab was assigned to a fellow maths student, Daniel Griffin, but Daniel's math tutor has provided him with an alibi. Daniel is a maladjusted young man who will soon inherit his father's automotive empire. He is disruptive and has no respect for his uncle who now heads the company. The future of the company however rests on an impending deal with Japanese investors who insist that family unity is all important at this time. When two other murder occurs, Lewis must decipher a cryptic clue left in an old case file by his former boss, Chief Inspector Morse.
